Designing marketing campaign for ExxonMobil Qatar Coursework

Designing marketing campaign for ExxonMobil Qatar - Coursework Example The main target groups of the marketing strategies are the customers, the shareholders, business partners and host governments. Some of the marketing strategies employed here include advertising that is done through print media, car stickers, TV commercials as well as internet based advertisements. The TV commercials serve to complement the print media such as magazines, newspapers, and business journals. The adverts have the company profile and the financial programming. They are run on the Arabic networks such as JSC and MBC.The Company has also been able to organize sports as a way to make it known for the products as well as the services it offers in the market. Some of the sports have included the organization of tennis, hockey and golf tournaments that are usually based in Doha ("ExxonMobil Qatar Inc," n.d.). The events are organized by the Qatar Olympic committee that oversees the participation. The company has also been supporting science and technology in the schools by recruiting some of the best University students in Qatar into the company making it well known all over the region. The company has also been able to embrace technology and has now been able to market its products through the internet marketing strategies through their websites as well as social networking sites such as twitter, Face book among others ("ExxonMobil Qatar Inc," n.d.). The company has also been engaging in activities that are in tandem with corporate social responsibility they have been able to promote safety awareness in the region through what they call the pink t-shirt campaign. Through this the company supports relief services all over the world. The business women an award that acknowledges successful women is also some form of marketing Campaign. Through the marketing campaigns the company has been able to reach its customers in the region. Requests for partnerships have also been on the rise, since the inception of various marketing strategies. Most

Mississippi Burning Essay Example for Free

Mississippi Burning Essay Burning is a movie about racial hate and bigotry. How has the director Alan Parker presented the genre through the use of Camera, Music and other techniques? Racial hate has been one of the biggest issues in society over the past 100 years. Film has traditionally been considered a very effective medium in presenting a message about this. Mississippi Burning is a heart wrenching film based on racial hate and bigotry. Alan Parker is the director of the film and has incorporated many techniques such as, camera angles and lighting, costume and language and sound. All of these techniques are to suit particular scenes in the film and or to highlight certain attributes. Alan Parker provides a theme and or message with in his film, and his techniques used without help to provide the message and or theme he wishes to portray. Camera Angles and Lighting are highly influenced in the film as they help symbolise certain objects and highlight hidden meanings. SCENE displays this as once the FBI men have had the fright of their life they spot something outside, to then see it is a burning cross. At this point the cross is burning bright and the environment around is dull, almost not there. This is highlighting the fact that at this point of time the police are winning and their ways are brighter and better then there’s. This proves that the police believe that treating black people like dogs is okay. Throughout the film there are dramatic camera angles, the best one that highlights the whole movie is the opening scene, where we are looking directly at a white mans’ drinking fountain and a black mans’ drinking fountain, the differences in the fountains show that black men have no rights and white men have too many. Alan Parker uses language and costume to highlight certain characters and their actions. Language being a strong point throughout the film, Alan highlights the fact that the police for example are pig headed by the way they speak. They have a lot of slag and a lot of attitude. Alan highlights the fact that the black people have a voice as when they do speak, they are polite and confident. The way the characters all dress reflects them too, as Alan tries to portray a message that the black people cannot afford not only nice clothes but a better life, that the white men can afford to dress nice but cannot afford a nice attitude. Sound is used to help maintain a scene, to help make it more dramatic, to make you more excited, to prove a point or make you sadder. Sound helps portray messages in such a way that words cant. Mississippi Burning without fail reaches to enhance these points as the film carries out many strong ‘sound’ points. SCENE when the three civil right men are found, the funeral is withheld and a black woman with a strong voice take the scene as she evokes the point that the two white boys were not allowed to be buried near the black boy and not only she, but the whole black culture has had enough of being treated like dirt. This scene shows a rise up, a community of black people standing together for the last time as dirt and rising up together as strong-willed people. Mississippi Burning uses a wide range of techniques to provoke messages being hidden throughout the film. Racial hate and bigotry are constantly highlighted behind mixed messages and a hidden meaning as Alan Parker allows a viewer to withhold their own opinion on not just the film, but racism itself.

Impact of Cartoons on Children Research

Impact of Cartoons on Children Research Cartoon or animated movie is a form which uses optical illusion and movements of consecutive performing of many still images. The first cartoon in the world was Fantasmagorie which was made by a France artist, Emile Cohl in 1908. Produced in over 100 years ago, this film had no sound and was called silent film. With white stroke on a black board in class table the film about the adventure of the cartoon character called Stick figure. All are represented by dots and simple strokes. Traditional animated cartoon, developed in early 1900s, was practiced by Ubbe Ert Iwwerks, Walt Disney and others. They had used 24 different pictures for each second of their animated movie. The first complete cartoon was produced in 1991. However, cartoon was not recognized by worldwide audience until 1914 via category animation film Gertie the Dinosaur by producer John Bray. In fact, in 1913, a film studio had producing as ones only occupation and within 5 years, the new entertaining program was born. At that time, a lot of artist took part in animated and got a lot of success. Early 30s of twentieth century, manufactures began to enhance color elements and sound in animation. The most representative works are maximum use of such elements as Snow white and the Seven Dwarfs (1973), this is the long animated the first episode in the history of the genre. Pinocchio (1940) was a cartoon produced by technical systems and the last complete. Frequently, people think cartoons are made by many simple drawing and just put them on order. In most peoples opinion, cartoons are several pictures describe consecutive actions. In fact, the second though is true. However, nowadays, in order to bring out a perfect product; producers have to make a lot of specific things. We have brief proceed about how to make a short cartoon movie. A cartoon movie, even just 30 or 80 minutes also need a number of producer and amount of time to make it completely. Everything starts from the idea, as soon as the script has done, a group of artists begin develop many storyboard which include brief conversations and the sound in the movie. After director checked the storyboard out, they move on to sound recording. Many people whose voice suit with character in the movie will be invited to dub. The sound will be deal with and provided on the number of frame on the movie and written called paper the dope sheet. Next to this step, the main parts of the movie are performed. Rough layout will be drawn first; in this part, artist just only use the pencil for perspective, arrangement of character and design. At the same time, animators make movements and after all of these the producers will make a test of lead draft and move on to check the film composition out. Then, they ad d more colors and theme on movie and move it to computer in order to join the scenes with the sounds. Finally, they check it out again to fix the problems and public. The cartoon making spends a lot of time. It usually takes them, on average, 6 to 12 months or maybe more just only to make a half hour cartoon. It is truly a difficult job. Watching cartoon had many bad effects on children. According to her, even in cartoon, children effected by violence across the screen kicking, killing each other with frequency of about 20 time an hour. Children watch violence images on television many hours a week there will have many violence actions as hitting, punching, biting his parents, sibling and friends. For advertising of food and alcohol, young tend to think the food in advertisements is good for health and not interested in the importance of vegetable in their diet. In addition, kids watch more cartoon are less physically active, easy weight gain leading to obesity while in young ages, children need to play creatively to social development. Finally, cartoon or television also influences a childrens eyesight if they focus on looking at the screen for prolonged periods. Method I. Participants: The researcher chose 100 people from many areas in Hanoi who have different jobs and ages. The participants in this study are: 20 students are working in Banking Academy, Hanoi, Vietnam. 30 kids from Katies living place. (Mage = 15.6 years, age range: 8 18 years) 20 younger parents who have kids (Mage = 27.3 years, age range: 23 35 years) 30 adults live around Hoan Kiem Lake (Mage = 36,3 from 19 45 years) In those participants, researcher chose 3 people to ask them a lot of special question. All of them have kid on school-age: Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Ngà ¡Ã‚ »Ã‚ c Hoa, 29 years old, lives in Hanoi and she is a business woman. She has two children, one kid is 7 years old and the other one is 10 years old. Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Phà ºc Là ¢m, 32 years old, lives in Hanoi and works as a director in a Japan Company. He has a son whom is 9 years old. Là ² A Pà ¡o, 27 years old and lives in Hanoi. He works as sale manager on a company. I choose participants of different age living in different area to be objective and results of comprehensive. I focus on those who are kids by age group most influenced by this art. As young adults age is less influenced. I. Procedure: First, the researcher collected the information from some source such as: newspaper, books, Internet and so on. Then, basing on it, the researcher made some relevant questions for adults and people who care about Cartoon. Thirdly, the researcher met them in persons and interviewed to get more information. With the adults, the researcher asked them filling questionnaire or ask and the researcher filled the question list for children. After that, some quotation were cited, analyzed and compared. Finally, the researcher showed the conclusion from studies. Results Many reports have mentioned and researches about the opinion of people about media, including cartoon, and its affect to the peoples life. Stevie Hossler  (August, 2011) said that typically, children begin watching cartoon on television at an early age of six month, and by age two or three, children become enthusiastic audience. This has become a problem because there are too many children are watching TV too much and these programs (even cartoon) become violent and addictive. Children watch cartoon too much on TV are more likely to have mental problems and feelings, along with brain and eyes injuries and unexpectedly the risk of a physical problem increase. Furthermore, because of seeing violent on TV, children become less sensitive to hurting and affliction of others, they are not afraid of violent and easily become aggressive or use harmful action towards other people. Besides above results that I found in references, I also had a survey with 100 people have different ages (from 6 to over 45 years old and come from many different areas around Hanoi) on the question: Do you watch cartoon movie? and if yes: How old are you?. Then, I build on one pie chart that shows us Which are age groups who usually watch cartoon? Nowadays, cartoon movies are very popular and improve very quickly. Variety of cartoon movies were built for every age. From this chart we can see easily that at the period of age from 28 35, the percentage of people watch cartoon is 6 percent, makes up the smallest part of the pie chart. In that period of age, people usually too busy with their job and have no time to watching television, relaxing, even playing with their kids. A few of them spend the weekend to do those things, however it is just a short time. Hoa said that: I work as a business person so I have a lot of things to worry about, such as counting numbers, business, bosses, colleagues and so on. All of them make me crazy to dealing with. However, I still try to spend time playing with my girls, especially watching their favorite animation together. While, children on school age are the ones who watch cartoon the most. On the research, all kids watch cartoon every days, they watch it at home, at school and spend at least 3 hours per day for looking at television screen. It is really a huge number Moreover, we had a survey of a number of people who watch cartoon to find answers of the question: What kind of cartoon movie do you watch? Discussion When we did the research about cartoon with many people, there are two opposite opinions. Nobody can deny that cartoons have many surface advantages. First, watching cartoon movie is a useful entertainment activity for children and adults. A child can lie down quietly on sofa and just watch his favorite cartoon, instead of running around or screaming when his parents are working so they can play with their kid. Moreover, cartoons also have important effect on adults, especially the couples whose young children. After several busy working hours, parents can sit next to their kids and watch cartoon together. Thank to this film, they can relax completely and have a chance to stay their children nearer. These things are better than plunging into job immediately after arriving home and do not spend any time talking to the children. Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Ngà ¡Ã‚ »Ã‚ c Hoa (29 years old, Hanoi) said that: When my daughter was younger than she is now, after working time, I arrived home and just focused on housework such as cleaning, washing, cooking and so on. Because of my job, I did not have enough time to play with my child and usually took her play by herself or with her friends next door. Recent time, I have spent more time watching Tom and Jerry and other cartoons on Disney channel or Cartoon Network. I realize that when I watching cartoons with my daughter, the conversation between me and my kid become closer than ever. Now, I understand my honey more clearly, know what she wants, what she thinks, what she needs, and how she grows day by day. As a mother, I really feel very happy and so glad to understand her. J.Wolffe, an animation researcher wrote in an article on April, 23, 2012 that the animation is where kids learn how the hero is really, when she was a child, she could learn to pronounce quickly difficult words which make people confusing when listen to them. Smart will help you get almost everything and there is always anybody is more intelligent than you, animation teaches all that. Why? Because, via animation kids can learn and understand quickly when they are entertaining, which is one of the reason why children have difficulty learning from teachers, the pressure makes them liable to remember vocabulary as fast as sing a song in animation. At home, I always buy CD or open a cartoon channel to watch many funny movies with my son. In the past, my child was very active; he always run around house, from a room to another room and never sits quietly on a place within thirty minutes. However, since he has watched cartoon, he can sit on chair with concentration to television without saying any word. Furthermore, after watching a movie, if he does not get anything on this film, he will try to discover by asking me or other ones. He also often dram the characters on cartoon scene, training every day and improves it day by day. I am so proud of my little boy said Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Phà ºc Là ¢m (32 years old, Hanoi). Not only does cartoon bring happy time for parents with their children, but it also is a special teacher for kids, who is closest and most friendly with younger generation. Nowadays, there are many cartoon series which including educative programs. It teaches children arithmetic, drawing by using beautiful and attractive shape and funny situation. Besides that, via a lot of movies, kids can learn about some knowledge around them, improving their grasp and learning. Some programs teach 7- and 8- years old a little of a foreign language, such as English an international language. Learning English from young is an important step for language ability for children in the future. In addition, animated films have a lot of funny and eye-catching picture which attract the kids so these points will help develop and enrich the childrens imagination. A vast number of people think that watching cartoon is totally good and it does not have any bad influence on children and adults. In fact that opinion is not absolute true. Cartoon is a kind of movie which causes addiction easily. More and more kids have trend toward sitting on room and they prefer watching cartoon to going out and playing with other kids, doing exercise or other activities. Sitting and watching animated movies several hours like that can make the kids sink into the world of many imaginary characters, they can use that time to do more useful work, instead of wasting it only on watching cartoon. Cartoon is just a program used to relax and improve kids brain; it cannot replace healthy activities which will train childrens body. Moreover, base on an unpublished study perform by Mary Fenway, watching cartoon on several hours cause autism for 46% of children who usually do this work and they will find difficult on opening relationship. This is really an unexpected disadvantage of watching cartoon, which nobody is looking forward to. Besides that, nowadays, appeared many animated companies just care about their profit and are insensitive to their products affection for younger generation. Là ² A Pà ¡o (27 years old, Hanoi) said that: I usually let my son watching cartoon himself because he is very interested in this funny program. However, recently, I feel that my son got mad more often than he had been, lazy to eat and sometime he beat his classmate in kindergarten. I felt very nervous and could not explain what the reason was. A few day later, I found that a cartoon channel that my child usually watch for, project an animated movie whose a lot of violent scene. Immediately, I delete that channel because it made much bad influent on my kid. Instead, I let my son watch a lot of educative cartoon and care more about what he watches. In modern life, many parents are busy with their jobs and do not notice what their child watch. Bad animated movies bring a lot of evil effect on young people, teach them things and make them have the wrong view about the lives around. Furthermore, a few animated movies which are made for adults, has unsuitable content with kids and effect on the childrens souls if they watch those movies accidentally.     Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  American Academy of Pediatrics (AAP) and American of Child Psychiatry and adolescents (AACAP) felt that television does not affect the behavior of children as young an age. From  their research, the AACAP countries, Kids watch shows in which violence is very realistic, frequently repeated or unpunished, are more likely to imitate what they see. They also said that childrens parents need to keep a close eye on what their kids watch, and explain for children that the cartoon character was shot was not hurt, but really would be seriously injuries or die in real life. They should tell their kids that violence is not the best ways to deal with a conflict. In conclusion, because of a lot of cartoons affections on childrens life and character in future, choosing a best cartoon for kids is an important work with who are mothers and fathers. In addition, there is an alarm for the industry for kids; they need block the commercial cartoon, give back the innocent, pure and suitable animated movies for the future generation of the world.

Essay --

Thomas Clontz 1st Period 1/14/14 The Hot Zone Summary I acknowledge this is the final copy of my own original work and all resources have been cited appropriately. The novel, â€Å"The Hot Zone†, by Richard Preston, is an extraordinary tale about a virus called the Ebola virus. The author interviews a number of different people that all had encounters with the virus and records their stories. He is very interested by what they tell him and throughout the novel he is always seeking to find more information about it. There were many different encounters in this book but in my summary I am going to explain the ones that interested me the most. The story begins with a man by the name of Charles Monet. He is in Kenya working on a sugar plantation. One of his friends and him decide to take a trip to Mount Elgon and visit the Kitum Cave. A couple of days after he returns from his trip he becomes very ill. He experiences headaches and backaches for several days before spiking a fever and violently vomiting for a long time. His eyes change to a bloodshot red color and he loses all expressions from his face. His personality also dramatically changed. Doctors try to treat him but with no success so he was put on a plane to go to the Nairobi Hospital. During the flight he gets so sick that he throws up huge amounts of red puke with black specks in it. He begins to bleed from his nose and eventually from almost every opening in his body. By the time he reaches the hospital he â€Å"crashes† and falls to the floor in a pool of his virus infected blood. Another aspect of the story is associated with Major Nancy Jaax. She is a member of USAMRIID or United States Army Medical Research Institute of Infectious Diseases. USAMRIID does research on different w... ...animal was sedated before it could hurt her. On Friday, December 7, the last monkey was finally put down. After this the decon team arrives. They seal off the building and heat these special crystals that kill everything that is living. Also, the team learns that Milton Frantig, the employee who had fallen ill, had recovered from what seemed to be the flu. Ending this story the author, Richard Preston travels to Africa on his own to see the Kitum Cave and other sites that were mentioned throughout the novel. Finally, the author visits the monkey house in Reston which is now abandoned. This novel was an incredible journey of a virus from its origin and to what it became as it was passed from host to host. I learned how a virus can adapt and form different strands which can cause it to become more deadly. This was an extraordinary story and incredibly informative.

Aubade Poem

Analysis of Aubade He is lonely and depress with the world. He drinks every single, work to support himself and stay up all night rethinking about his useless life. He is dark outside and cold from the inside, no one can see him. He is afraid of what might happen if he takes another step into life. He begin to describe his emotional feelings on paper, thinking about the time that he will be the next one laying in the grave, he is fearing death.In the poem, â€Å"Aubade,† Philip Larkin take the reader into his pathless journey, letting his audience know what he does and what will happen. He accomplished this through the use of imagery, poetic devices, and organization of the poem. Throughout this poem, the narrator uses imagery by describing his fear of death and the unexpected of death. In the first stanza, lines 1-2, â€Å"I work all day, and get half drunk at night, waking at four to soundless dark,† show what he does on his daily basis.He tell people what he is doing without feeling shame, â€Å" work all day† you can picture him working at factory doing the same thing all over again, meanwhile he come and get â€Å"half drunk. † It seem like the narrator can’t sleep and he is depress. His depressing phrases, he begins to describe what is outside of his house when stepping into the society of death. In lines 3-4, â€Å"In time the curtain†¦till then I see†¦ Unresting death,† he goes from light behind his curtain, the brightness he faces in the morning when going to work and the death road along the way.He emphasizes the â€Å"unresting death,† explaining that he will soon die and he makes all thoughts impossible. â€Å"The mind blanks at the glare. Not in remorse- The good not done, the love not give,† is the mephator Philip uses to establish the meaning of the title. Aubade is the lovers separate at dawn, so other words it doesn’t mean two couples, it is the relationship between death and the narrator. The death can be seen as a lover; because the narrator spends the whole time in bed thinking of what will happen to him if he start another day.The lover can be dawn, â€Å"the love not give,† walk away when light hit. With his tone of fear, he describe the â€Å"emptiness,† when dying you feel nothing but knowing that you are alone in the grave. The sentence â€Å"not to be anywhere† exist on its own line, this where we see the narrator create a connection with death by using the context, line is says, and form, the sentence is all by itself. The narrator is trying to make you feel that death is the one that can separate you from your own life and keep you lonely forever.The organization of â€Å"Aubade† is rather linear. Philip begin with all the negatively, what he does every single day and the fear he has inside of him, death. In the second stanza he show an emotional appeal letting his audience know that he is unable to do anything because death will soon arrive to him. In the third stanza, he tell his opinion about religion, he has no trust with god to save his life, he believe it is a trick as mention in lines 22- 24, â€Å"No trick dispels. Religion used to try.. reated to pretend we never die,† to him he has no belief in savor. As we scroll down to the next two stanza, he tell the readers that even if we want to step away from death, there is no way to overcome and he says in rhyming way, â€Å" Being brave, Lets no one off the grave. † He knows that death is one of the top ten lists of fear. We can feel what he is trying to getting across. We know that he fears death and he speak about what will be expected and the moments that he wished that he could of created. With the journey he took his readers

The Young Offenders Act essays

The Young Offenders Act essays This essay was written to show the advantages and disadvantages of the Young Offenders Act over the previous Juvenile Delinquents Act. Also it should give a theoretical understanding of the current Canadian Juvenile-Justice system, the act and it's implications and the effects of the young offenders needs and mental health on the outcome of the trials. In the interest of society the young offenders act was brought forth on april second 1984. This act was created to ensure the rights and the needs of a young person. Alan W. Leshied says "On one hand the justice and legal objectives of the act are being effectively realized while on the other hand the needs and treatment aspects of it leave much to be desired." The research of the Young offenders act is still ongoing but Leshied says that it is becoming clear that the custody positions have been in dispute since the act came into effect. The old Juvenile delinquency act states in section 38 "The care and custody and discipline of a juvenile delinquent shall approximate as nearly as maybe that which should be given by his parents, and... as far as practability every juvenile delinquent shall be treated, not as a criminal, but as a misguided and misdirected child . . . needing aid, encouragement, help and assistance."(Page 72) If a youth is close to the adult age of 18 years they could be transfered to the adult justice system. This means that they would be given the same sentences as an adult including and up to life in prison. Many people have tried to correct this problem that they see as a weakness. Yet, so far their attempts have failed. Another weakness they find, is that the courts are expensive and unsatisfactory methods of dealing with crime that is not very serious. Before the fabrication of legal aid most young offenders were ...